Wilson Tool, a leading independent manufacturer of tooling systems for the metal industry recently used this exhibit at the FabTech trade show. Wilson Tool approached nParallel, a Plymouth, MN-based exhibit firm, with the challenge of designing its booth. nParallel worked collaboratively with Wilson Tool to design an engaging booth experience that showcased the company’s capabilities through distinct but cohesive display areas within the booth space. From the booth design, to the graphics, to the interactivity of each segment of the booth, all components were created to familiarize booth attendees with Wilson’s dedication to maintaining the highest level of customer service. The technological elements nParallel utilized to showcase Wilson Tool’s technical capabilities included use of projected imagery on a hanging screen in the front of the booth, iPads integrated with product information, video conferencing technology developed by Wilson, and large display screens with looping video, as well as strategically placed lighting elements. (Web Site) www.nparallel.com