Lancome continues to move forward in the world of digital beauty innovation with the launch of a new interactive program that allows consumers to ‘get the beauty look’ straight from the runway of Jason Wu 2014 Collection.
Lancome has aligned with interactive marketing leader FaceCake Marketing Technologies, to bring a revolutionary cosmetics Try-On platform to DreamDry’s New York Flatiron location. Classic Lancome favorites and the new makeup look direct from Wu are available to virtually try on using FaceCake’s Swivel Close-Up platform for a limited time. Beauty lovers are invited to visit the blowdry hotspot to get a first-look at this game-changing technology that bridges the gap between the virtual world and traditional stores. Visitors will be able to virtually try on Lancome looks, get real-time advice, shop their favorite products, and share their virtual makeover pictures on social media-all through a simple touch screen.