Mobile in-store marketing solution inMarket (www.inmarket.com) has partnered with Zatarain’s, a McCormick & Co. brand to create the world’s first beacon campaign for a CPG brand. Zatarain’s will leverage inMarket’s Mobile to Mortar™ beacon platform. Zatarain’s and inMarket, together with Zatarain’s agency partner, Peter Mayer, will blend digital benefits into real-world shopping, through a seamless smartphone experience. Zatarain’s campaign includes grocery list reminders and loyalty points at the point-of-sale. “Shopper marketing is changing rapidly due to mobile, and we’re always looking for the most effective ways to reach our shoppers in-store,” said Jennifer Barr, Sr. Marketing Manager, Zatarain’s.