Target Launches ‘Made To Matter’ Product Collection

Target Corp. is introducing “Made to Matter – Handpicked by Target,” the first-of-its-kind collection, which brings together 17 leading natural, organic and sustainable brands. “Our guests are looking for products they can feel good bringing home without sacrificing price and performance,” said Kathee Tesija, Exec. V.P., Merchandising & Supply Chain, Target. “We’re taking the guesswork out of buying better-for-you products.”

Made to Matter brands include Annie’s Homegrown, Burt’s Bees, Chobani, Clif Bar, Ella’s Kitchen, EVOL, Horizon Organic, Hyland’s, Kashi, Method, Plum Organics, Seventh Generation, SheaMoisture, Target’s Simply Balanced, Vita Coco, Yes To and Zarbee’s Naturals. Products will be available both in the products’ usual aisles and as part of specialized collection displays.