New Automotive Retail Concept Takes DIY To New Levels


The Eastwood Co. is taking DIY to new levels for customers shopping its new store in Alsip, IL. Eastwood has transitioned from a premier online source for automotive tools and supplies, and has opened a store that puts a twist on traditional retail. Eastwood’s retail experience brings the garage-environment directly to shoppers. The experience educates customers with hands on workshops, how-to videos, interactive product displays and the opportunity to try products before making a purchase.
“A visit to the store is literally that of a toy store for car guys,” said Nick Capinski, Sr. Content Marketing Manager at Eastwood. “If you’ve ever wanted to learn how to use an English wheel or maybe a TIG welder, we’re hosting classes that share the information needed to succeed with the tool, plus allowing students to get hands on usage.”