Coca-Cola Conducts World’s Cup Campaign


Coca-Cola’s largest ever marketing campaign invites the world to celebrate football as a force for social good. “The World’s Cup” campaign will be brought to life through a number of key elements: “One World, One Game” television and digital film; “Where Will Happiness Strike Next” documentary-style short films; The official music anthem for the Coca-Cola 2014 FIFA World Cup™ campaign; The Happiness Flag – the largest photomosaic ever created featuring fan faces and messages; FIFA World Cup™ Trophy Tour by Coca-Cola; and a uniquely Brazilian visual identity. “Just as Brasil is everyone’s country and Coca-Cola is everyone’s drink, the FIFA World Cup™ is everyone’s cup,” said Joseph Tripodi, Coca-Cola’s Chief Marketing Officer.