Great Big Idaho Potato Truck Launches Tour

Idaho Potato Commission Potato Truck

The Great Big Idaho Potato Truck is on a cross-country tour with a new message for women: ‘Take care of your heart!’ In 2011, fresh Idaho potatoes were certified by the American Heart Association’s Heart-Check Food Certification Program. In 2014, the Truck will visit 26 states and travel close to 19,000 miles. It will stop at high traffic events like the Kentucky Derby, the Art Car Parade and Festival in Houston, TX and the 55th World Lumberjack Competition in Hayward, WI. The Truck will also visit key retailers and foodservice operators, and local places of interest.