Conde Nast’s Epicurious Joins inMarket’s Mobile To Mortar Platform

inMarket Epicurious beacon

Epicurious, the digital food brand from Conde Nast, has joined the inMarket Mobile to Mortar (M2M) beacon platform to enhance the in-store shopping experience. Through its Epicurious Recipes & Shopping List app, Epicurious will be the first media brand to offer hyper-local engagements to its advertising partners, while adding “digital concierge” benefits to real-world shopping. The partnership cements inMarket’s Mobile to Mortar Network as largest in the world, with over 30 million shoppers having at least one M2M beacon-aware app. Mobile to Mortar enables phones to recognize immediate surroundings in “smart locations” and awaken content when shoppers need it. Epicurious users can opt-in to receive reminders when they shop in “smart locations.” “Millions of people use the Epicurious app when they’re shopping to look for recipe ideas or to check out ingredients,” said Carolyn Kremins, Sr. V.P., Epicurious. “With inMarket, we can enhance the in-store experience with highly relevant content and offers, while also creating a new opportunity for our advertising partners.”