Lay’s has launched a global integrated marketing campaign featuring record soccer superstar, Leo Messi. The campaign celebrates the simple pleasure of globally enjoyed Lay’s potato chips and extends across three executions: master brand communication, Lay’s Deep Ridged snacks and an additional commercial featuring two of PepsiCo’s flagship brands, Pepsi and Lay’s. The overall campaign includes television advertising, out-of-home, digital, in-store and point of sale executions in more than 60 countries. Messi will be featured on the front of millions of Lay’s packages around the world. “We are thrilled to be able to deliver the first-ever global equity integrated marketing campaign for Lay’s,” said Cristina Kenz, Sr. Marketing Director Lay’s Global.