Elkay Conducts ‘Heart Of The Home’ Tour


Elkay, a leading marketer of cabinets and sinks, has launched a mobile showroom tour. Bringing a showroom experience to life at the local level, Elkay will take everything – including the kitchen sink – on the “Heart of the Home” mobile showroom tour. The 44-foot Heart of the Home showroom on wheels features seven displays, plus several iPads with additional product information, a variety of sample doors, and two flat screens looping some of the company’s vast library of completed room images. The exterior of the Elkay mobile showroom is wrapped with 3D kitchen imagery. In every mobile showroom event city, Elkay cabinet and sink/faucet partners will host consumer and designer training events.
“The Heart of the Home Tour is a great way for our business partners to showcase their relationship with our company and our brands,” said Lou Katz, Channel Marketing Manager, Traditional Cabinets. “We know that showrooms can’t possibly feature all our products, so this is a way to create local enthusiasm and highlight the latest in door style, material and finish trends.”