Heineken House Returns To Ultra Music Festival

HEINEKEN USA INC. ULTRA MUSIC FESTIVAL HOUSE

Heineken, the official malt beverage of ULTRA MUSIC FESTIVAL, again offered the Heineken House during the festival. The Heineken House featured DJ performances and premium views of the Worldwide Stage, along with unique photo opportunities, dancers and ice cold Heineken. New to the Heineken House this year, two elevated viewing platforms were integrated into the Worldwide Stage, providing guests premium views. Then, in a first for ULTRA, the Worldwide Stage was “flipped” as two international DJs – Justin Oh and DJ Koo – performed live from the Heineken House. Also new this year, festival-goers can become part of the action through “FestivalFamous,” Heineken’s challenge to fans to experience as many DJs as possible. By taking the closest photos of the most acts during the festival, and sharing via their personal Instagram account tagged with #HeinekenHouse, one winner will have the opportunity to join one of the DJs on stage, in front of thousands of fellow fans, to maximize the ULTRA experience.