Jack Daniel Distillery Tests ‘Tennessee Fire’

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Jack Daniel Distillery is testing a new red hot cinnamon spirit called “Jack Daniel’s Tennessee Fire.”
“The flavored whiskey category continues to grow and we think the time is right to offer our Jack Daniel’s Old No. 7 whiskey with the heat and spice of our own red hot cinnamon liqueur,” said John Hayes, Sr, V.P., Managing Director of Jack Daniel’s.