Boxman Studios Creates Immersive Brand Experience


Boxman Studios, Charlotte, NC, recently created an immersive brand experience for Muscle Milk and Monster Milk at the 2014 Arnold Sports Festival. Crafted from three shipping containers, the space invited show attendees to learn about and sample the latest CytoSport products, as well as sign up to receive nutritional plans from MMA champion Chris Weidman and star linebacker Clay Matthews. “We wanted to create a brand experience that would leave a lasting impression and exemplify what our brands are all about,” said CytoSport Director of Marketing Shane McCassy. “The space Boxman created allowed us to share our brand story in an innovative, fresh way with a look and feel that completely aligns with Muscle Milk and Monster Milk.” Towering over the convention floor, the 800 sq. ft. exhibit featured two VIP upper decks. The build was completed with flat panel televisions showcasing CytoSport product information, interactive iPad kiosks, and a smoothie bar with refrigeration and running water. (Web Site)