Coors Light Promotes Summer Brew

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Coors Light first seasonal extension, Coors Light Summer Brew, infused with a blend of natural citrus flavors, will be available in 12-packs of 10-ounce cans featuring a bright orange and yellow citrus-inspired design over Coors Light’s signature Rocky Mountain landscape. Coors Light Summer Brew and the “Splash” design packaging will receive full marketing support, including retail merchandising.
Sarah Ross, Sr. Marketing Director, Coors, said, “We wanted to roll out some new ways to really up the refreshment factor. It doesn’t stop with the new seasonal flavor; our cutting-edge design series this year has people looking twice.”