Dos Equis’ Launches ‘Most Interesting’ Summer Promotion


Dos Equis has launched ‘The Most Interesting Summer’ program. Weekly and monthly challenges, will run throughout the summer inviting participants to up their game and submit video or photo documentation of their adventures for the chance to win a variety of prizes including an excursion to the Yucatan.
Program activation, led by POS, will instruct shoppers to text “STAYTHIRSTY” to receive challenges and submit proof of participation via Instagram or to the program website. Limited edition displays include stackers, price cards and cooler decals as well as compelling cross merchandising, grocery and C-store offers.