Fruit Vines Bites Introduced By American Licorice Co.


American Licorice Co., makers of Red Vines and Sour Punch, is introducing Fruit Vines Bites, a soft, chewy, fruity candy. An integrated marketing campaign by integrated agency Phelps that supports the launch includes a mobile sampling tour to engage consumers with the Fruit Vines brand. The campaign also includes national free standing inserts (FSIs), digital and mobile ads and multi-platform sponsorships.
Low fat and preservative free, Fruit Vines Bites are available at retailers nationwide.