GEICO Tour Bus Rolls Out

SPGEICOTOUR

GEICO has rolled out its GEICO Tour Bus. Once visitors get inside they are treated to digital pinball featuring GEICO’s iconic mascots. Guests can also sing and dance with the Gecko and will also be able to record a 30-second karaoke rendition of some popular tunes, which will be sent directly to their cell phone. The tour was developed and operated by Alexandria, VA-based RedPeg Marketing. (www.redpegmarketing.com) “We designed the GEICO Bus to provide an entertaining platform where consumers can have fun and engage our mascots. The karaoke suite allows visitors to create a video that they’ll want to share with friends through social media,” said Bill Brower, Senior Director of Advertising at GEICO.