Rehrig Pacific Tests Mobile Engagement


Rehrig Pacific Co., (, has completed an in-market pilot test of its new mobile engagement enabled reusable material handling assets resulting in a click-through conversion rate of 48%. The platform enabled a geo-targeted, mobile interaction platform for the distribution of a promotional offer within the retail environment.
The local branch of Pepsi Bottling in Burnsville, MN, was the pilot market for the program that combined 2D/QR bar code and near field communication (NFC) technologies with Rehrig Pacific’s new 5th generation Pepsi 2-liter bottle display shells. Pepsi Bottling’s entire float of 2-liter shells was mobile engagement enabled during the first quarter of 2014 for the pilot program.