Heineken Runs ‘Open Your Summer’ Promo


Heineken is conducting an “Open Your Summer” promotion, a 360 degree activation at retail and on-premise that also includes TV and digital advertising, a mobile consumer engagement platform, limited edition packaging and a tiered national sweepstakes. Heineken has unveiled six, limited edition bottles inspired by the global cities they represent – New York, London, Berlin, Amsterdam, Rio and Shanghai. Every Heineken lager pack featuring the City Bottle labels will feature an under-the-cap code, giving retail shoppers the chance to win top-tier grand prizes as well as daily prizes when they visit heineken.com and enter their code. Every code entered also automatically places them into a grand prize sweepstakes for a trip to one of six destination trips that correspond to the cities featured on the limited edition bottles. Jonathan Simpson, Sr. Dir. Marketing, Heineken USA, said, “Heineken’s Open Your Summer promotion provides our retail and on-premise partners with a robust program that will engage their customers.”