Walmart and RockTenn have announced a new “Transformer” pallet display concept. The system enables creation of shopper solution centers around the store, that can incorporate brands from multiple suppliers. Built around an ultra-sturdy core of Falconboard®, the unit can hold heavy loads of goods, and is 100% recyclable. The initial program using the Transformer system will be a “Travel Center.” It will provide added value to Walmart shoppers by showcasing travel/trial sizes in a convenient, easy-to-shop location. For more information, contact RockTenn Merchandising, 5900 Grassy Creek Blvd., Winston-Salem, NC 27105; www.rocktenn.com.