Billabong, the surf clothes and equipment specialist, has appointed Mood Media to develop the sound and scent for a number of its flagship stores.
Billabong wanted to reflect the ‘board culture’ and values of the brand – meaning Mood had to combine youth, dynamism and fun. Mood renews the strategy every two months to ensure it is kept original and that Billabong’s customers have a unique experience on each visit to its stores.
The Mood team, in partnership with ScentAir, also created a tailored scent solution for the Billabong stores. A clean fragrance, called “Sex Wax,” based on the well-known surfboard wax brand, was developed to help the customer experience the essence of the Billabong brand.
With the creation of this musical and scent-based solution, Billabong invites guests to discover – or re-discover – its stylish clothing range and long-respected sports equipment.