Misfit is featuring this counter display to encourage impulse buys. The displays’ Sintra tray holds 6 boxed products. Feature benefit information is printed to the right of the product. The backer is printed with an active lifestyle image. The Misfit logo is printed prominently on the front panel, and the Misfit tagline is printed on the sides. Although conceived to function primarily on a countertop, two slat wall brackets were included to allow mounting the displays to a retail wall. This display was created by Concept Designs, 981 Commercial St., Palo Alto, CA 94303; (Web Site) www.popconcepts.com