LG Electronics is using this display to launch the LG Gram laptop. The LG Gram needed to distinguish itself from the competition by highlighting its premium appearance and features. A fully illuminated display allows consumers to view the Gram’s sleek design, slim bezel and large screen. A battery secure device is attached to the back of the laptop, allowing consumers to physically handle the Gram and experience how lightweight the laptop is without completely removing it from the display. The clear shelf with illuminated sky and clouds gives the illusion of the laptop floating in air. The base and riser panels are illuminated using LED light panels. An acrylic message panel promoting the product’s light weight, screen size and usability is attached to the base of the display with small magnets for a floating dimensional look. This display was created by Trans World Marketing, 360 Murray Hill Parkway, East Rutherford NJ 07073 ; (Web Site) www.transworldmarketing.com