Newell Brands needed to update their power tool accessory display which resides in the pro section at Lowes. After putting together several concepts a design was chosen which is co-branded between Irwin and Lenox. This display has a unique look and holds a variety of product which has resulted in an increase of impulse sales and brand recognition. This display was created by McIntyre Metals, 310 Kendall Mill Rd., Thomasville, NC 27360; (Web Site) www.mcmetals.com