The Smart Shelf employs an electronic shelf label system using electronic ink technology to display pricing digitally on store shelves. The system reduces the time required to change static labels and allows retailers to run more sales and promotions through dynamic pricing. Motion E-ink displays also offer additional advertising capabilities as displays, feature low energy requirements and capture attention through the simulation of moving messages. SOAR, An LSI Solution offers the future of price labeling systems. For more information, contact LSI, 9260 Pleasantwood Ave. NW, North Canton, OH 44720; (Web Site)