As part of a Hispanic summer marketing campaign, the brand Presidente featured radio, digital and music tour. Reinforcing the brand’s marketing efforts both on and off premise Anheuser Bush InBev chose to use the Presidente Logo in neon. Downtown edge meets uptown polish on this highly visible neon design. Inspired by the iconic Presidente bottle logo, it features standard neon construction with a back lit printed 4 color process logo. The sign reinforces Presidente’s availability in both on and off premise accounts. This sign was created by Enhance America, 3463 Grapevine St., Mira Loma, CA 91752; (Web Site) www.enhanceamerica.com