Hasbro Canada wanted to create an interactive shelf display tool for their new Scrabble Twist electronic gaming unit. The merchandising tool should allow the customer to freely interact with the electronic device, provide a graphical area for communication and firmly be secured to the shelf. The central body of this Scrabble Twist unit is made from a heavy laser-cut sheet metal which is formed to mount securely to the shelf. The gaming unit itself is held in a clear plastic housing which keeps it visible and interactive while still anchoring it securely to the metal and allowing batteries to be replaced when needed. Finally, an interchangeable graphic panel adds the final touch to the unit. The Hasbro Scrabble Twist display was created by Marketing Impact Ltd., 50 Planchet Rd, Concord, Ontario, Canada L4K 2C7; (Web Site) www.displaypeople.com