Duracell needed a front-end battery display that would appear to reinforce batteries as an impulse buy. The display unit needed to allow the customer quick and easy access as they were approaching the register and then continuing down the shopping belt. The display unit also had to be designed to give the customer a clear sightline to register lights. The display ships fully assembled with shelves in place to reduce set-up time by over 50% and increase compliance rates. This display was created by New Dimensions Research Corp., 260 Spagnoli Road, Melville, NY 11747; (Web Site) www.ndrc.com