Pirelli Opens P Zero™ World In Los Angeles

Pirelli has opened P Zero™ World, a premium tire shop focused on prestige products in Los Angeles. The store features state-of-the-art equipment, luxury retail design, three service bays for tire changes and includes an open concept waiting area complete with iconic rare supercars, an espresso bar, and displays to showcase Pirelli’s motorsports history, OE partnerships and vintage advertising.
Pirelli chose Los Angeles for its first location as it has the highest concentration of luxury and sports cars in the world.
“Los Angeles provides an exciting and active car culture which produces passionate consumers and tastemakers,” said Global Motorsports & Prestige Project director Paul Hembery.