CÎROC Launches #ONARRIVAL Campaign

CÎROC has partnered with Alessandra for its # ONARRIVAL campaign, to follow her year of exciting ‘arrivals’ at the biggest fashion events and on-trend party destinations. Alessandra stars in the brand’s latest photography campaign, shot by the king of fashion photography and CÎROC global creative partner Mario Testino.

From walking the world famous Victoria’s Secret runway to collaborating with luxury brands, Alessandra’s fast-paced career and glamourous lifestyle is the perfect embodiment of CÎROC’s playful luxe attitude.

Samantha Reader, Global Marketing Director for Diageo Reserve, said, “CÎROC ‘On Arriva’’ is all about celebrating moments of success and being at the forefront of what’s hot, so we’re really excited to be working with Alessandra.”