Nordstrom is unveiling a three-part shop in its series of pop-up shops, titled KPOP-IN@Nordstrom, featuring the exciting and vibrant cultures of Korean fashion and beauty. Conceptual eyewear line Gentle Monster launched the series, followed in by a shop featuring the fun world of K-Beauty. March brings forward-thinking Korean fashion brands curated by Olivia Kim, V.P. Creative Projects at Nordstrom.
Each Pop-In location was created with a unique look and design, yet with a common thread mixing a variety of fabrics and textures as the structure, like a thick knitted wall or chiffon drapes to suggest an atmosphere of tranquility.
For the launch, Pop-In partnered with the Gentle Monster team to produce unique virtual reality and 360 video content that allows customers to explore the experience in Gentle Monster flagship stores in Shanghai and Bukchon stores in Seoul, as well as the Downtown Seattle Nordstrom Pop-In shop.