Pepsi wanted an “edgy” solution to merchandise single-serve SKUs and four-pack offerings of Mountain Dew kickstart to appeal to the millenial male demographic. Non-traditional materials such as edge-lit neon acrylic were used. Wire shelving is designed to provide maximum product visibility. Created by Mechtronics, 511 Fishkill Ave., Beacon, NY 12508; (Web Site) www.mechtron.com