Ocean Spray wanted to create a permanent end cap display to grow impulse sales. This display merchandises a wide variety of Ocean Spray package sizes and flavors while reinforcing the brand equity and heritage of Ocean Spray. The “Straight From The Bog” headline on the display header connects with Ocean Spray’s national media campaign. Created by New Dimensions Research, 260 Spagnoli Road, Melville, NY 11747; (Web Site) www.ndrc.com