WaterPik introduced its new Ultra and Nano water flossers at Costco. The objective of the display was threefold in that it had to enhance the WaterPik brand image, drive sales by showcasing the value of the set and provide education on product efficacy to deliver a cleaner mouth and teeth. To convey the appearance of oral hygiene, the display was designed with a shiny texture and it used bright, vibrant colors to attract attention through contrast. Graphics were crisp and simulated the appearance of shooting water to visually emulate the actions of the flosser. Created by: Trans World Marketing, 360 Murray Hill Parkway, East Rutherford NJ 07073; (Web Site) www.transworldmarketing.com