Keurig wanted to build awareness for its Brewer Essentials, an assortment of K-cup filter replacements, water filter cartridges and cleaning fluids accessories for its K-Cup Beverage Machines. A Powerwing display was chosen which could be merchandised on an end cap with Keurig Brewers. All display shelves were adjustable to accommodate the various package heights. Created by New Dimensions Research, 260 Spagnoli Road, Melville, NY 11747; (Web Site)