Wonder Workshop wanted to drive awareness and sales of its Dash & Dot electronic learning toy by communicating its value with an interactive merchandising solution. The display captures the fun, creative personality of the toy while standing out at shelf. The bright blue and orange brand colors, HD media player and clear sound for messaging were key components to attract attention, engage, and educate the shopper. Created by Great Northern Instore, 395 Strobe Road, Appleton, WI 54914; (Web Site) www.greatnorthern.com