Fred Discount Stores in the Southeast United States made a significant step-change in their Battery Category Sales by reintroducing Duracell to its product lineup. A large 4′ wide End Cap Display was developed that resembled a Duracell Coppertop 9 volt battery. As the Coppertop was the signpost for the Battery Category, the black shelving and side panels combined with the copper colored header attracted shopper’s attention. Created by New Dimensions Research, 260 Spagnoli Road, Melville, NY 11747; (Web Site)