Hasbro wanted to create an engaging motion sensor activation, highlighting the iconic sound and lights of the Star Wars lightsaber, using an updateable video player. The Blade Builder brand is the star in an arresting 4.3″ video monitor. Engineered for both heavy usage and interchangeability, the Blade Builder display unit’s most important technology is the high-quality video monitor built inside. To achieve high performance at low cost, the best existing video technology used in other industries was used in this engaging shelf display. Including both AC and battery power supply, which allows up to 3,000 activations before battery replacement is needed. This display was created by United Displaycraft, 333 E. Touhy Ave., Des Plaines, IL 60018; (Web Site) www.uniteddisplaycraft.com