3M Filtrete Develops New Merchandising System

3M Filtrete wanted to create an innovative merchandising system that would stand out in a mass merchandise store, making the product line easy to shop.
A merchandising system was developed with clean graphics, bright colors, and shopper-friendly language to help distinguish product lines and communicate selling points.
3D visual elements were used to grab and maintain the shopper’s attention. The merchandising system provided stores with clear set-up instructions for maximum compliance. The merchandising system was designed and produced for 3M Filtrete by Great Northern, (www.greatnortherncorp.com), an Appleton, WI-based point-of-purchase display firm.