3M Office Depot/Max Expressions POG

The objective: Merchandise the tape and accessory area to improve the shopping experience. Particularly, help shoppers see the fun and creative patterns that are available, so they are inspired to shop the hundreds of SKUs easily. The solution must be easily updated for the frequently changing styles and designs in the Expressions category. The assignment: Create a system of shelf trays with large front graphic panels that feature key patterns from this very large (150+) SKU mix. That will help reduce the visual clutter of the hundreds of SKU, while organizing the product and making it both visually well presented and easy to shop at all times. This display was created by Great Northern; 1800 South St., Racine, WI 54912; Bronze Award; (Web Site) www.greatnortherncorp.com