Signs And Banners, 2017

This hanging Mountain Dew/NBA Scoreboard and Shot clock used eye-catching LED lights and bright visual elements to attract shopper attention for the convenience store channel. The matching countdown clock could be mounted to the wall or cooler door allowing flexibility within store. The ultimate goal was to promote the sale of single serve beverages. The hanging scoreboard provided a clear call to action, while the bright product imagery, graphics and motion activated LED’s utilized on the countdown clock generated visual excitement, interactive fun and a heightened interest of the brand. Audit data points to improved impulse sales of single serve products when the program was placed at retail. The hanging Mountain Dew/NBA Scoreboard and Shot clock were created by Great Northern Instore, 395 Strobe Road, Appleton WI 54914; (Web Site)