Swire Oilfield Services needed an exhibit that would prominently display its brand messaging within a 20′ x 20′ space. This 20′ x 20′ and 14′ high exhibit solution maximizes the exhibit area’s cubic space. The exhibit featured laminate buttress-style arches and fabric graphics. The arches gave the exhibit a large, dominant look, but – for a 20′ x 20′ exhibit – included a relatively small number of components. In addition, many of the interior components collapsed down into smaller containers, making this exhibit an ideal option to keep costs down without sacrificing visual dominance. An illuminated reception counter also added storage space and served as a natural congregation point for booth staff and attendees. This exhibit was created by Nimlok Louisiana, 200 N Luke St, Lafayette, LA 70506; (Web Site) www.nimlok-louisiana.com