adidas Celebrates Venice Beach, CA Roots With New Store

adidas has opened its new store on one of the most vibrant blocks in America – Abbot Kinney Blvd. in Venice, Ca. The new adidas Originals store celebrates the eclectic Venice culture with products and experiences that capture the creative, artistic vibe of the community.
The unique space is a premium destination for passionate streetwear enthusiasts that houses a curated assortment of iconic silhouettes from adidas Originals, including Stan Smiths, Superstars and Gazelle; as well as the modern profiles such as the NMD, EQT and Iniki.
“We love the Venice neighborhood for what it represents – creativity and individuality,” said Simon Atkins, Brand Director at adidas. “When creating the store, our philosophy was to capture the unique and authentic spirit of Venice.”
The adidas Originals store will house immersive events and installations on a regular basis in order to encourage localized experiences and connect with local culture enthusiasts.