adidas Opens New York City Flagship Store

adidas has opened adidas NYC, its brand flagship and largest store worldwide.
Inspired by high school stadiums, adidas NYC celebrates creativity in sport through the new stadium retail concept. The store features a tunnel entrance, stands for live-game viewing on big screens, locker rooms instead of dressing rooms and track and field areas where consumers can test and experience products. adidas NYC shoppers will regularly have access to the brand’s best product across every category including football, basketball, running, Originals, tennis and soccer.
Sustainability was core to the store design. adidas NYC maintains the building’s existing textures and finishes, which reduced the need for new materials. The store features hangers and mannequins created from recycled ocean plastic developed in collaboration with Parley for the Oceans. The store offers real-time fitness consultations from EXOS trainers, healthy juices and snacks co-created with Brooklyn-based Grass Roots Juicery.