The objective was to create an in-store “comparative fragrance experience” to launch the new Air Wick Life Scents home fragrance line at multiple retail channels. A semi-permanent creative solution was needed to invite new and existing users of home fragrance products to experience Life Scents before purchasing. “Scent bead” technology was implemented to deliver intense and long-lasting fragrance. The beads were housed inside vented compact modular housing which screened them from view without inhibiting the scent experience. Graphic elements engaged shoppers and introduced them to the three distinct “notes” within each fragrance. This display was created by Mechtronics, 511 Fishkill Ave., Beacon, NY 12508; Bronze Award & Budget Award. (Web Site) www.mechtron.com
Air Wick Life Scents Fragrance Compacts Display
