all Launches Sulfate-Free Detergent – ESSENTIALS

Tapping into the growing sulfate free beauty and personal care trend, all is introducing new sulfate free all fresh clean ESSENTIALS. This new detergent is formulated without sulfates and contains Active Stainlifters™ to deliver a powerful clean without harshness.
“Throughout the home, we’ve seen a growing number of parents looking for sulfate free products because of their desire to lead a ‘less is more’ lifestyle,” said Bridgette Miller, V.P. all Marketing.