Allstate Conducts Reality Rides Tou

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Allstate is conducting a Reality Rides tour, featuring a simulator that provides a safe environment to learn about the often devastating, but preventable, impact of distracted driving. This year’s tour will stop in 50 cities throughout the U.S. and Canada, more than double last year’s events.
Reality Rides is a real – but stationary – vehicle equipped with virtual reality technology. After experiencing the Reality Rides driving simulator, nearly 60 percent of participants surveyed say they’ll never text while driving.
Julie Parsons, Allstate’s Sr. V.P. of Vehicle Product Management, said, “Driving while distracted is reaching epidemic proportions, so we are expanding our educational tour and urging more people to get involved.”