American Girl Doll Place New York Opens In Rockefeller Center

American Girl has moved its popular flagship New York store from Fifth Ave. to another quintessential New York location, 75 Rockefeller Plaza. The new American Girl Place New York, 40,000 sq.ft. over two levels, will be the first of the company’s 20 retail locations to feature an evolved retail environment.
“Nearly 20 years ago, American Girl revolutionized the retail experience with our first store in Chicago. Today, with our move to Rockefeller Center, we’re once again on a mission to redefine how girls and their families experience American Girl with a fun, and creative retail environment,” said Wade Opland, Sr, V.P., Global Retail for American Girl.