Apple Michigan Avenue Opens On Chicago’s Riverfront

Apple is opening Apple Michigan Avenue, its newest and most ambitious store. Intended as a gathering place for the local community, the store will host year-round Today at Apple programming, building on Chicago’s city-wide initiative to enliven the Riverwalk.
“When Apple opened on North Michigan Avenue in 2003, it was our first flagship store, and now we are back in Chicago opening the first in a new generation of Apple’s most significant worldwide retail locations,” said Angela Ahrendts, Apple’s Sr. V.P. Retail. “Apple Michigan Avenue exemplifies our new vision where everyone is welcome to experience all of our incredible products, services and inspiring educational programs in the heart of their city.”
Chicago’s connection to its river runs deep and Apple Michigan Avenue adds new access to the riverfront from Pioneer Court. The two are now linked by granite staircases on both sides of the transparent store, opening up views from the plaza to the river and beyond. Apple worked closely with the City of Chicago and referenced historical records to develop a store design specifically for the site on which it sits. Every design feature serves to minimize the boundary between the city and the Chicago River. Four interior pillars allow the 32-foot glass facades facing the river to remain unobscured.