ASICS America has opened its newest retail store New York City’s Times Square, offering runners, athletes and fitness enthusiasts more than 4,000 sq. ft. of the latest innovations and collections from the brand. The Times Square location is the largest ASICS storefront in the U.S.
One of the most intriguing elements of the store is the newly renovated “Subway car 8394,” a retired MTA Subway car. The grandiose space, product offering, and tribute to the city, celebrates the inner athlete and competitor in each store visitor. The location also offers the proprietary ASICS FOOT ID, a free, state-of-the-art, destination area of the ASICS store offering static and dynamic measurements, including foot shape analysis and gait cycle analysis that helps each visitor select the ideal footwear for his or her feet.
“Times Square is an iconic symbol of New York City, and ASICS is proud to expand our retail footprint with a store right in the center of all the action,” said Kevin Wulff, ASICS America CEO.